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The Maybach was supposed to be to Mercedes-Benz what the Lexus was to Toyota. What it was, was short-lived. Here was our proposal: No ifs, no buts Maybach
Nothing is sexier than seriously smart. If you were given the chance to look sexier than Apple would you accept? Our pitch document: Have we got ASUS pegged?
At a time when many people feel disconnected, disenfranchised, dispossessed, disappointed and plain dissed, the outsider is no longer in the minority. Who would want to join in? So many of us feel grouchy we’re in the Groucho frame of mind when it comes to joining any club. With OTOLO we stripped the logo down […]
Most designs are derivative, and most designers require inspiration from an external source. The result is that you, the customer, receive dilution rather than a solution. You ask for orange juice and get squash. The relationship may be, um, cordial but didn’t you approach the agency seeking authentic creativity? Then you have to deal with, […]